Gained experience in the entertainment industry that of which includes stills in marketing and promotion. This program sector teaches media strategy and planning, public relations, publicity, broadcast, Internet, SEM/SEO optimization, interactive media marketing production and branded entertainment. As well as learning how to write, produce, edit and design both on and off-air promotions, commercial advertisement, public service announcements and short form content such as promos.
Developing and presenting in class group projects for Snapchat, Tiktok, Facebook, Instagram, Youtube, Vimeo Twitter, Linkedin and Hootsuite.
Creating Tv/Film promotional content from stock studio footage.
Training courses includes skills such as:
• Marketing Promotion: Integrated Brand Promotions strategy & PR
• Social Media Marketing: Strategic Approach, SEM/SEO optimization
• Writing & Producing Short Form Media: Design of on-air promotions/Digital content
• Short Form Visual Media Production: Short films, promos, social content, visual poems
• Digital Video Fundamentals: Adobe Premiere & Avid Media Composer
• Digital Video Editing: Avid & Premiere; editing promos/trailers
• Digital Audio Fundamentals: Pro Tools; sound mix promos
• Motion Graphics: After Effects; animate promos, lower thirds, titlecards, banners and social media collaterals